With its recent launch on android phone last year, Instagram has seen a steadily growing popularity as a social media network. It’s a simple way for fans to interact with their favorite celebrities and brands, additionally to their friends and followers. Data from Instagram’s press page shows 1,000 comments and eight,500 likes every second, and its 100 million monthly users are posting 40 million new pictures a day.
There are several ways in which you’ll use Instagram to help market your business to grow loyalty from fans and gain more exposure for your brand:
You’ll offer a prize for one of your products and ask followers to post a photo of their own marked with a unique hashtag or company name. You want to promote and Get More Information your products and not someone else’s. So, while you’ll see a huge increase by offering an iPad as a prize, you’ll only be earning short-term followers.
If you’re a custom jewelry designer, offer one among your pieces as the prize. For the contest, you’ll ask followers to post a picture of them wearing their favorite accessories. Remember, the goal is to create a robust fan base, not just give away expensive gifts.
Many bloggers and businesses will create new lists and post them at the beginning of the month, encouraging followers to create new photos a day. You’ll easily find samples of these photos each day listed online to urge some inspiration.
Twitter has long-used the hashtag to make it easy for users to seek out tweets that ask about a selected topic. Instagram uses hashtags in much the same way. They create it easy for users to enter contests and for businesses to locate those entries. Find and Get More Information hashtags that fit with your business and any contests. You’ll find a list of the most current popular hashtags with sites like Top-hashtags.com.
When you find out about your Instagram account, it’s a good idea to link up your other social networks to it also. as an example, linking to your Facebook account, and Twitter will allow your photos to be posted to those accounts automatically. This means increased exposure and higher user engagement.
Instagram gives businesses an easy way to personalize their brand. In addition to photos of your products, use this platform to offer your followers an inside look into how you use. If your small business is in your home office, share pictures that show your workspace.